helping small businesses make big impressions

Liz Koehler

Marketing |  Writing  | Web DesigN

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about Liz

Based in Columbus, Ohio, Liz Koehler provides professional marketing, writing, and web design services for small businesses. She's a graduate of Ohio University with a diverse background in sales, marketing, customer service, and human resources. Liz's clients are diverse as well - from real estate brokerages and residential designers to schools and toy stores, and everything in between. Liz helps small businesses make big impressions, with personal attention and compelling results.

Most entrepreneurs and small business owners have a real passion for their area of expertise - which doesn't usually include writing and web design. Communication is important, but they'd much rather work directly with their customers than spend hours hunched in front of a computer screen. That's where Liz comes in. Small business owners work with Liz to craft targeted, professional communications - freeing up their time so they can focus on growing their own businesses.

Liz Koehler helps small businesses make big impressions.

 
 
 
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Services & Rates

Initial Consultation
$0

Meet with Liz Koehler to discuss the needs of your unique business. She will provide a proposal for your review so you have a clear understanding of what to expect before you decide how to proceed. The initial consultation is always free of charge.

 

marketing STRATEGY
$45/hour

You'll achieve better results when you have clear goals and strategy defined. Work with Liz to identify your key customers and determine the best way to reach them. Develop short-term and long-term goals. Outline concrete steps to achieve the results you want for your small business. 

 

EVENT MARKETING
$45/HOUR + Production costs

Liz will create a marketing strategy and produce marketing materials for your event. You sit back and watch interest soar and attendance boom.

 

BUSINESS COMMUNICATIONS
$0.30/word

Have an important letter, presentation, or document to compose? Instead of spending hours agonizing over every word and formatting choice, work with Liz Koehler. Liz creates concise, clear, and professional communications. 

 

PROPERTY DESCRIPTIONS
From $32

Every successful realtor is truly a people-person. They love working directly with clients, showing houses, negotiating deals, and coordinating closings. They loathe sitting down to write property descriptions, even though they know it's such an important component of a new listing.

A basic property description from Liz is a compelling and unique 800-character property description for your listing, showcasing the home's best features and driving potential buyers to set up showings. You simply provide photos and identify any key features you'd like to highlight.

Add-ons available:
Site visit: $20, plus hourly rate for travel outside of Franklin County, Ohio

Social media graphics: $20 per platform, designed to reach more potential buyers with a custom visual ad designed specifically for social media

Rush service: $30, same-day turnaround, in as little as two hours. $20, next-day turnaround.

 

RESUMES & COVER LETTERS
$150

Writing about yourself is always hard. Organizing your own professional achievements into a single, compelling page can be a really daunting task. Liz Koehler works with clients of all ages and levels of experience who are seeking new professional opportunities.

I met with Liz and gave her some bullet points to work from and she did a great job of developing all the content for my website. She truly captured the tone I was looking for and the message I wanted to send.
— Andrew Melaragno, Melaragno Design Co.

WEB DESIGN
FROM $500

Showcase your small business with a professional website, designed and published by Liz Koehler. Make it easy for customers to find you and learn what makes you unique.

A basic web design package includes a branded website with three functional pages: 

  1. Home/About
  2. Location/Contact (with interactive form that enables you to collect data from your customers)
  3. Blog/News page

The package also includes training on blog posting, site updates, and site maintenance so you are able to add and change your website yourself at any time after the initial design without incurring additional fees.

Add-ons available:
Additional pages: $150 for each additional page

Web store:  $500. Your secure online store will showcase your products and integrate your site with secure payment processing and reliable shipping services. Fee includes 1 hour of training so you are able to process orders and add or change inventory at any time.

 

SEO WEB CONTENT
FROM $0.30/word

Just having a web address isn't enough. Your customers need to be able to find you and understand your purpose quickly! If the content on your existing website needs an update, you can work with Liz Koehler. Liz will make sure your site is search engine optimized (SEO), so your customers can find you using a search engine. Liz Koehler can refresh your existing content or create new content that's SEO so it's appealing to both customers and search engines.

 

SOCIAL MEDIA MANAGEMENT
$45/HOUR

Organized, targeted social media activity keeps your customers engaged and aware of your business. Work with Liz Koehler to formulate an effective social media campaign that creates top-of-mind awareness without overwhelming or annoying your customers.

 
 
 
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CLIENTS

I'm excited to introduce you to a few of my clients. It is my pleasure to partner with these hard-working entrepreneurs and dedicated professionals to help them promote and grow their businesses. I'm honored by their trust and their willingness to let you know what they think of working with me.


 

MATTHEW LONG, TrinITY REAL ESTATE GROUP

 Marketing and Writing Specialist Liz Koehler works with this Columbus real estate firm on SEO web content and marketing projects like the design and copywriting for their monthly newsletter and other targeted marketing pieces.

Matthew is the owner and CEO of a growing business. He's a realtor, a real estate broker, a property manager, and an investor. He's NOT a writer. And he doesn’t have the time or the desire to become a writer. Working with me for writing and marketing allows Matthew to grow his business by focusing on his own strengths.

www.TrinityOhioHomes.net

Services used: SEO website content, business communications, property descriptions, marketing, social media, print mail campaign

Liz Koehler helps me with a wide range of marketing and writing projects that would otherwise pull my time away from working with my customers and growing my business. I can call Liz with quick overview of what I need to say, and she takes care of the rest. Liz has helped us with property descriptions, investor letters, SEO website content and content marketing, and targeted marketing pieces. Not only do these projects turn out better than if I tried to write for them myself – working with Liz really frees up my time to focus on the things I do best.
 

Andrew melaragno, Melaragno Design Co.

 

After working with several prestigious home design/build firms in Central Ohio, Andrew was excited to branch out and work on his own. He had a beautiful website built to showcase his designs, but, like most people, was having a hard time writing about himself.

www.MelDesignCo.com

Services used: SEO web content writing, social media profiles

When I was having a website created for my newly formed company I knew what I wanted my message to say but did not know how to say it. I wanted my site to relay my years of experience, my passion for home design and the personal attention I give to each client, but I did not want it to sound pretentious.

I met with Liz and gave her some bullet points to work from and she did a great job of developing all the content for my website. She truly captured the tone I was looking for and the message I wanted to send.
 

JUNE HETMAN, GREAT TURTLE TOYS

 

Great Turtle Toys is a totally unique toy store on Michigan's beautiful Mackinac Island. Like most businesses on this idyllic resort island, they are closed for the winter. They needed a way to extend their selling season, to continue to interact throughout the year with loyal customers, and to help new customers find them and plan a visit. 

www.GreatTurtleToys.com

Services used: Basic website design with content, online store

We had a clear vision for our store’s website, but no idea how to make it a reality! Working with Liz, we were able to make those ideas come to life, and to incorporate features we would not have thought of ourselves.

Liz was organized and patient throughout the process, which made it really easy for us. We’re thrilled with the site, and feel confident it will inspire people to come play with us!

 

Lyndsey Gelhaus, LMG Photography

 

Lyndsey's clients all know that she's an artist with a true talent for helping them feel relaxed in front of the camera. As a result, she's able to capture natural smiles and genuine expressions.

Lyndsey and I work together on marketing projects often, so I also know she's a perfectionist. She knows her stuff when it comes to the technical side of photography, and you can always count on her to pay attention to every important detail.

It came as no surprise that this artist+perfectionist knew exactly what she wanted her site to look like. She just needed some help to make her vision a reality. She also needed to learn how to update and maintain the site. Now, Lyndsey's website showcases her beautiful photography, and she's able to keep it fresh with new work and information about current promotions.

www.lmg-photography.com

Services used: Web design and training, logo design, marketing

I am a photographer who has always loved the creative side of my business, but dreaded the marketing side. I was confident in my work but unsure how to really get my name out there and show off what I was able to offer. Liz Koehler met with me and quickly she was able to set up a website for my business and it was exactly what I needed to get started. She accomplished in a few hours what I had been working on, unsuccessfully, for weeks. She took the most stressful aspect of my business away and allowed me to focus on my creative side and what I could offer my clients. Liz is direct, creative, and easy to work with. I appreciated her knowledge and ability to focus on exactly what my needs were, and I have recommended her to many other friends for their website and marketing needs.
 
 
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CONTACT LIZ

☎ 614-517-2268     ✉ lizardwrites@gmail.com

Ready to take your small business to the next level? Let's talk about how I can help.