Based in Columbus, Ohio, Liz Koehler provides professional marketing, writing, and web design services for small businesses. She's a graduate of Ohio University with a diverse background in sales, marketing, customer service, and human resources. Liz's clients are diverse as well - from real estate brokerages and residential designers to schools and toy stores, and everything in between. Liz helps small businesses make big impressions, with personal attention and compelling results.
Most entrepreneurs and small business owners have a real passion for their area of expertise - which doesn't usually include writing or web design. Communication is important, but entrepreneurs would much rather work directly with their customers than spend hours hunched in front of a computer screen. That's where Liz comes in. Small business owners work with Liz to craft targeted, professional communications - freeing up their time so they can focus on growing their own businesses.
Liz Koehler helps small businesses make big impressions.
Services & Rates
Meet with Liz Koehler to discuss the needs of your unique business. She will provide a proposal for your review so you have a clear understanding of what to expect before you decide how to proceed. The initial consultation is always free of charge.
You'll achieve better results when you have clear goals and strategy defined. Work with Liz to identify your key customers and determine the best way to reach them. Develop short-term and long-term goals. Outline concrete steps to achieve the results you want for your small business.
$45/HOUR + Production costs
Liz will create a marketing strategy and produce marketing materials for your event. You sit back and watch interest soar and attendance boom.
Have an important letter, presentation, or document to compose? Instead of spending hours agonizing over every word and formatting choice, work with Liz Koehler. Liz creates concise, clear, and professional communications.
Every successful realtor is truly a people-person. They love working directly with clients, showing houses, negotiating deals, and coordinating closings. They loathe sitting down to write property descriptions, even though they know it's such an important component of a new listing.
A basic property description from Liz is a compelling and unique 800-character property description for your listing, showcasing the home's best features and driving potential buyers to set up showings. You simply provide photos and identify any key features you'd like to highlight.
Site visit: $20, plus hourly rate for travel outside of Franklin County, Ohio
Social media graphics: $20 per platform, designed to reach more potential buyers with a custom visual ad designed specifically for social media
Rush service: $30, same-day turnaround, in as little as two hours. $20, next-day turnaround.
RESUMES & COVER LETTERS
Writing about yourself is always hard. Organizing your own professional achievements into a single, compelling page can be a really daunting task. Liz Koehler works with clients of all ages and levels of experience who are seeking new professional opportunities.
Showcase your small business with a professional website, designed and published by Liz Koehler. Make it easy for customers to find you and learn what makes you unique.
A basic web design package includes a branded website with three functional pages:
- Location/Contact (with interactive form that enables you to collect data from your customers)
- Blog/News page
The package also includes training on blog posting, site updates, and site maintenance so you are able to add and change your website yourself at any time after the initial design without incurring additional fees.
Additional pages: $150 for each additional page
Web store: $500. Your secure online store will showcase your products and integrate your site with secure payment processing and reliable shipping services. Fee includes 1 hour of training so you are able to process orders and add or change inventory at any time.
SEO WEB CONTENT
Just having a web address isn't enough. Your customers need to be able to find you and understand your purpose quickly! If the content on your existing website needs an update, you can work with Liz Koehler. Liz will make sure your site is search engine optimized (SEO), so your customers can find you using a search engine. Liz Koehler can refresh your existing content or create new content that's SEO so it's appealing to both customers and search engines.
SOCIAL MEDIA MANAGEMENT
Organized, targeted social media activity keeps your customers engaged and aware of your business. Work with Liz Koehler to formulate an effective social media campaign that creates top-of-mind awareness without overwhelming or annoying your customers.
I'm excited to introduce you to a few of my clients. It is my pleasure to partner with these hard-working entrepreneurs and dedicated professionals to help them promote and grow their businesses. I'm honored by their trust and their willingness to let you know what they think of working with me.
Lyndsey Gelhaus, LMG Photography
Lyndsey's clients all know that she's an artist with a true talent for helping them feel relaxed in front of the camera. As a result, she's able to capture natural smiles and genuine expressions.
Lyndsey and I work together on marketing projects often, so I also know she's a perfectionist. She knows her stuff when it comes to the technical side of photography, and you can always count on her to pay attention to every important detail.
It came as no surprise that this artist+perfectionist knew exactly what she wanted her site to look like. She just needed some help to make her vision a reality. She also needed to learn how to update and maintain the site. Now, Lyndsey's website showcases her beautiful photography, and she's able to keep it fresh with new work and information about current promotions.
Services used: Web design and training, logo design, marketing, automated email campaign
Andrew melaragno, Melaragno Design Co.
After working with several prestigious home design/build firms in Central Ohio, Andrew was excited to branch out and work on his own. He had a beautiful website built to showcase his designs, but, like most people, was having a hard time writing about himself.
Services used: SEO web content writing, social media profiles
JUNE HETMAN, GREAT TURTLE TOYS
Great Turtle Toys is a totally unique toy store on Michigan's beautiful Mackinac Island. Like most businesses on this idyllic resort island, they are closed for the winter. They needed a way to extend their selling season, to continue to interact throughout the year with loyal customers, and to help new customers find them and plan a visit.
Services used: Basic website design with content, online store
MATTHEW LONG, THE TrinITY GROUP AT HER REALTORS
Matthew is the owner and CEO of a growing business. He's a realtor, a real estate broker, a property manager, and an investor. He's NOT a writer. And he doesn’t have the time or the desire to become a writer. Working with me for writing and marketing allows Matthew to grow his business by focusing on his own strengths.
Services used: SEO website content, business communications, property descriptions, marketing, social media, print mail campaign
Ready to take your small business to the next level? Let's talk about how I can help.