about Liz
Based in Columbus, Ohio, Liz Koehler provides professional marketing, writing, and web design services for small businesses. She's a graduate of Ohio University with a diverse background in sales, marketing, customer service, and human resources. Liz's clients are diverse as well - from real estate brokerages and residential designers to schools and toy stores, and everything in between. Liz helps small businesses make big impressions, with personal attention and compelling results.
Most entrepreneurs and small business owners have a real passion for their area of expertise - which doesn't usually include writing or web design. Communication is important, but entrepreneurs would much rather work directly with their customers than spend hours hunched in front of a computer screen. That's where Liz comes in. Small business owners work with Liz to craft targeted, professional communications - freeing up their time so they can focus on growing their own businesses.
Liz Koehler helps small businesses make big impressions.
CLIENTS
I'm excited to introduce you to a few of my clients. It is my pleasure to partner with these hard-working entrepreneurs and dedicated professionals to help them promote and grow their businesses. I'm honored by their trust and their willingness to let you know what they think of working with me.
ALYSSA MERTEN, CLAYBANKS POTTERY
Claybanks Pottery is a family-owned business located in one of the most beautiful places on earth - the western shore of Lake Michigan. If you can, I’d strongly suggest visiting this spot and wandering around the grounds and the shop yourself. You won’t regret it! If you can’t get there just yet, I hope the site we developed is the next best thing, showcasing the best of their unique, handmade pieces and giving you a chance to place a custom order.
I worked with Alyssa, the business manager (who also happens to be married to one of the owner-artists, Adam). Alyssa is pretty tech-savvy and she had been investigating a web overhaul for many years. She was having a hard time finding focused time to make it all happen while balancing the needs of the business, her family, and her other job. We created a project plan together and were able to get the site up and running just as the studio’s busiest season kicked off!
The following year, Alyssa reached out for help bringing their sales online. The artists at Claybanks really like creating one-of-a-kind pieces and interacting with their customers at the gallery, but the COVID pandemic and related shutdown called for a shift in strategy. We started with a pop-up sale, and transitioned to a full-blown web store to complement the onsite shop. Now, you can shop for beautiful Claybanks pieces - still totally unique pieces of art - from anywhere!
Services used: web design and training, online store
Lyndsey Gelhaus, LMG Photography
Lyndsey's clients all know that she's an artist with a true talent for helping them feel relaxed in front of the camera. As a result, she's able to capture natural smiles and genuine expressions.
Lyndsey and I work together on marketing projects often, so I also know she's a perfectionist. She knows her stuff when it comes to the technical side of photography, and you can always count on her to pay attention to every important detail.
It came as no surprise that this artist+perfectionist knew exactly what she wanted her site to look like. She just needed some help to make her vision a reality. She also needed to learn how to update and maintain the site. Now, Lyndsey's website showcases her beautiful photography, and she's able to keep it fresh with new work and information about current promotions.
Services used: Web design and training, logo design, marketing, automated email campaign
“I am a photographer who has always loved the creative side of my business, but dreaded the marketing side. I was confident in my work but unsure how to really get my name out there and show off what I was able to offer. Liz Koehler met with me and quickly she was able to set up a website for my business and it was exactly what I needed to get started. She accomplished in a few hours what I had been working on, unsuccessfully, for weeks. She took the most stressful aspect of my business away and allowed me to focus on my creative side and what I could offer my clients. Liz is direct, creative, and easy to work with. I appreciated her knowledge and ability to focus on exactly what my needs were, and I have recommended her to many other friends for their website and marketing needs. ”
Andrew melaragno, Melaragno Design Co.
After working with several prestigious home design/build firms in Central Ohio, Andrew was excited to branch out and work on his own. He had a beautiful website built to showcase his designs, but, like most people, was having a hard time writing about himself.
Services used: SEO web content writing, social media profiles
“When I was having a website created for my newly formed company I knew what I wanted my message to say but did not know how to say it. I wanted my site to relay my years of experience, my passion for home design and the personal attention I give to each client, but I did not want it to sound pretentious.
I met with Liz and gave her some bullet points to work from and she did a great job of developing all the content for my website. She truly captured the tone I was looking for and the message I wanted to send.”
JUNE HETMAN, GREAT TURTLE TOYS
Great Turtle Toys is a totally unique toy store on Michigan's beautiful Mackinac Island. Like most businesses on this idyllic resort island, they are closed for the winter. They needed a way to extend their selling season, to continue to interact throughout the year with loyal customers, and to help new customers find them and plan a visit.
Services used: Basic website design with content, online store
“We had a clear vision for our store’s website, but no idea how to make it a reality! Working with Liz, we were able to make those ideas come to life, and to incorporate features we would not have thought of ourselves.
Liz was organized and patient throughout the process, which made it really easy for us. We’re thrilled with the site, and feel confident it will inspire people to come play with us!”
MATTHEW LONG, THE TrinITY GROUP AT HER REALTORS
Matthew is the owner and CEO of a growing business. He's a realtor, a real estate broker, a property manager, and an investor. He's NOT a writer. And he doesn’t have the time or the desire to become a writer. Working with me for writing and marketing allows Matthew to grow his business by focusing on his own strengths.
Services used: SEO website content, business communications, property descriptions, marketing, social media, print mail campaign
“Liz Koehler helps me with a wide range of marketing and writing projects that would otherwise pull my time away from working with my customers and growing my business. I can call Liz with quick overview of what I need to say, and she takes care of the rest. Liz has helped us with property descriptions, investor letters, SEO website content and content marketing, and targeted marketing pieces. Not only do these projects turn out better than if I tried to write for them myself – working with Liz really frees up my time to focus on the things I do best.”
CONTACT LIZ
☎ 614-517-2268
✉ lizardwrites@gmail.com
Ready to take your small business to the next level? Let's talk about how I can help.